Tuesday, April 19, 2011

$849 MacBook Air, MacBook Pro Core i7, 27″ LED Cinema

We begin with more deals on the MacBook Air, starting at $849 for a 1.4GHz machine with 64GB of SSD memory. Next is a MacBook Pro powered with a Quad Core i7 processor running at 2.2GHz. This machine with a 17-inch screen is just $2,100. Finally, we wrap up our spotlight deals with a 27-inch Apple LED Cinema Display for just $849.
Along the way, we take a peak at a number of other items, including a horn stand portable amplifier for your iPhone 4; a Bluetooth dongle for your iPod and a leather case for your iPhone 3G or 3GS. As always, details on these and many other deals can be found at CoM’s “Daily Deals” page right after the jump.

Refurbished Apple MacBook Air Laptops from $849 + free shipping
The Apple Store has stock of seven factory-refurbished 3-lb. MacBook Air notebooks. Plus, each system qualifies for free shipping. At up to $250 off, each model is at or near the lowest total price we could find. Sales tax is added where applicable. Each item carries a 1-year Apple warranty, the same as new units. Items are removed from The Apple Store when sold out. The laptops:
Refurb MacBook Air MC505LL/A Core 2 Duo 1.4GHz 11.6″ 64GB SSD w/ 2GB RAM for $849
refurb MacBook Air MC506LL/A Core 2 Duo 1.4GHz 11.6″ 128GB SSD w/ 2GB RAM for $1,019
refurb MacBook Air MB234LL/A Core 2 Duo 2.13GHz 13.3″ 128GB SSD w/ 2GB RAM for $1,099
refurb MacBook Air MC503LL/A Core 2 Duo 1.86GHz 13.3″ 128GB SSD w/ 2GB RAM for $1,099
see all refurbished MacBook Air laptops
MacMall via eBay Daily Deal offers the Apple MacBook Pro Core i7 Quad 2.2GHz 17″ Widescreen Notebook, model no. MC725LL/A, for $2,100 with free shipping. That’s $200 below our mention from three weeks ago and the lowest total price we’ve seen for this model. It features an Intel Core i7 2.2GHz quad-core processor, 17″ 1920×1200 LED-backlit display, 4GB RAM, 750GB 5400 rpm hard drive, 8x SuperDrive, AirPort Extreme (802.11n), Bluetooth 2.1+EDR, Gigabit Ethernet, Thunderbolt port, FaceTime HD camera, multi-touch trackpad, Secure Digital card slot, Mac OS X v10.6 Snow Leopard, and more.
The Apple Store offers the factory-refurbished Apple 27″ LED Cinema Display HD Widescreen LCD Monitor, model no. MB382LL/A, for $849. (Click “Displays” on the left to find it.) With free shipping, that’s $150 off and tied with our mention from last week as the lowest total price we could find for this display. Sales tax is added where applicable. It features a native resolution of 2560×1440, 1,000:1 contrast ratio, 12ms grey-to-grey response time, 375 cd/m² brightness, built-in iSight camera, 3-port USB 2.0 hub, and Mini DisplayPort connectivity. A 1-year Apple warranty applies, the same as with new displays.

Miktek CV4 Large Diaphragm Multi-Pattern Tube Condenser



"The Miktek CV4 is a large-diaphragm tube condenser microphone offering nine pick-up patterns. The CV4’s sound is truly large and produces a musical response that will please artists, producers and most seasoned engineers a like. The bottom end is big, warm and tight, with mids that are present and even, along with a high frequency response that’s sweet and airy. The CV4 is ideal for recording single vocalists, and perfect for acoustic instruments, groups of vocals, piano, string ensembles, winds, overheads on a drum kit or as ambient room mics.
The CV4 utilizes the MK9 capsule developed by Miktek.
This unique capsule features dual 1-inch diaphragms manufactured using 5-micron Mylar with a 0.4-micron layer of evaporated gold, which is precisely tensioned, mounted to carefully-tuned backplates, and set back-to-back to create the final capsule. Tight tolerances and special attention to precise machining of the backplate produce a linear off-axis response that ensures the accuracy of the microphone.
The heart and soul of the CV4’s head amplifier is the AMI BT4 transformer, which offers a classic sound and an extended low frequency response found in the earliest versions of the most famous vintage tube microphones. Together with an original NOS (new-old-stock) Telefunken EF800 tube, in which the high-voltage circuit has been uniquely implemented, the microphone challenges the performance of the best-in-class industry standards without hesitation.
The Miktek CV4 is hand-built using components from the US, Europe and Asia, and is tested and packaged in Nashville, Tennessee, USA. Each microphone includes its serialized frequency response graph created during final testing.
The CV4 is packaged with its swivel mount in a wooden box, which is set inside an aluminum case with the included power supply unit, 7-pin XLR cable and shock mount."
  • Classic Large-diaphragm Tube Condenser Design
  • MK9 Dual 1-inch Capsule with 5-micron Mylar, Evaporated Gold Diaphragms
  • Nine Selectable Pick-up Patterns
  • AMI BT4 Transformer
  • Original NOS Telefunken EF800 Tube
  • Individual serialized Frequency Response Graph
  • External Power Supply and 7-pin XLR Cable
  • Wood Presentation Case with swivel-mount, shock-mount and rugged aluminum Carrying Case





If you have a home/personal studio, you need one of these...


Tripp Lite SMART1500RM2U SmartPro Rack/Tower UPS System










"The SMART1500RM2U SmartPro Rack/Tower UPS System from Tripp Lite is a UPS system, designed to protect sensitive electronics from power surges while providing battery backup during power outages. It features 8 outlets to connect devices, all of which provide battery backup. It is designed for use on 120V electrical systems.

You'll be able to connect the UPS to a computer via USB or serial for monitoring by Mac OS X and Windows. You also have the option of installing an SNMP/Web Card for network management. An audible alarm and front-panel LEDs make you aware of status information regarding line and battery power operation. The internal battery is able to provide 19 minutes of backup power at half load."


Only place mission critical devices on the UPS (computer/laptop, hard drives etc.)
Speakers, amps outboard gear etc. should be connected to a separate surge protector.


Victoria Secret Models

Tax Rates Down Dramatically for the Super Wealthy


Happy Tax Day! With an odd element of fanfare, the Associated Presswants you to know one thing about America's tax code: it's broken and everybody knows it. In all, the Tax Policy Center estimates that 45 percent of U.S. households will not pay any federal income tax this year. "The vast majority of those who escape federal income taxes," writes the AP, "have low and medium incomes, and most of them pay other taxes, including Social Security and Medicare taxes, property taxes and retail sales taxes."
But much of the AP's focus is on the few wealthiest Americans, who because of numerous loopholes in the tax code rarely end up paying the oft-quote top tax rate of 35 percent. The AP quotes one Columbia Business School professor who manages to pay only 1 percent of his six-figure income to the federal government. On average, the wealthiest Americans pay only 17 percent of their income in taxes, a dramatic decline from the 26 percent they paid in 1992. 
In his speech last week, President Obama vowed to limit tax breaks, especially those for the wealthy. It's bound to be a political challenge as some of these breaks affect low and middle-income Americans, 45 percent of whom pay no federal income tax whatsoever. But The Daily Beast's John Avalon thinks the president stands to gain ground in the tax battle with a quick fix. Rather than compare Warren Buffett's income with those on the bottom rungs of the top tax bracket--an income of roughly $125,000 a year--Avalon thinks we should get reasonable about taxing the ultra rich:
A smarter option would be to recognize the increasing wealth disparity in America and adjust the top rate accordingly—raising it to $500,000 or even $1 million per year per household. This would match the Democrats’ “millionaires” rhetoric with reality. It would also be politically impossible for Republicans to oppose at a time when we need to pay down our deficit and our debt.
Along these lines, Treasury Secretary Tim Geithner let America know yesterday that we'd have to raise the debt limit. Geithner agrees that tax reform needs to be focused on closing loopholes for the wealthy in order to make a dent in the deficit. He told Christiane Amanpour:
Those benefits, even like the mortgage interest deduction that lets people have two homes, pretty expensive homes … if you target them on the most fortunate Americans, they can afford to take a little bit larger share of the burden. They can afford to do that, and it's the responsible thing to do for the economy.
Not that any of this news makes you more excited to pay your taxes today.

Secret memos expose link between oil firms and invasion of Iraq

Plans to exploit Iraq's oil reserves were discussed by government ministers and the world's largest oil companies the year before Britain took a leading role in invading Iraq, government documents show.
The papers, revealed here for the first time, raise new questions over Britain's involvement in the war, which had divided Tony Blair's cabinet and was voted through only after his claims that Saddam Hussein had weapons of mass destruction.
The minutes of a series of meetings between ministers and senior oil executives are at odds with the public denials of self-interest from oil companies and Western governments at the time.
The documents were not offered as evidence in the ongoing Chilcot Inquiry into the UK's involvement in the Iraq war. In March 2003, just before Britain went to war, Shell denounced reports that it had held talks with Downing Street about Iraqi oil as "highly inaccurate". BP denied that it had any "strategic interest" in Iraq, while Tony Blair described "the oil conspiracy theory" as "the most absurd".
But documents from October and November the previous year paint a very different picture.
Five months before the March 2003 invasion, Baroness Symons, then the Trade Minister, told BP that the Government believed British energy firms should be given a share of Iraq's enormous oil and gas reserves as a reward for Tony Blair's military commitment to US plans for regime change.
The papers show that Lady Symons agreed to lobby the Bush administration on BP's behalf because the oil giant feared it was being "locked out" of deals that Washington was quietly striking with US, French and Russian governments and their energy firms.
Minutes of a meeting with BP, Shell and BG (formerly British Gas) on 31 October 2002 read: "Baroness Symons agreed that it would be difficult to justify British companies losing out in Iraq in that way if the UK had itself been a conspicuous supporter of the US government throughout the crisis."
The minister then promised to "report back to the companies before Christmas" on her lobbying efforts.
The Foreign Office invited BP in on 6 November 2002 to talk about opportunities in Iraq "post regime change". Its minutes state: "Iraq is the big oil prospect. BP is desperate to get in there and anxious that political deals should not deny them the opportunity."
After another meeting, this one in October 2002, the Foreign Office's Middle East director at the time, Edward Chaplin, noted: "Shell and BP could not afford not to have a stake in [Iraq] for the sake of their long-term future... We were determined to get a fair slice of the action for UK companies in a post-Saddam Iraq."
Whereas BP was insisting in public that it had "no strategic interest" in Iraq, in private it told the Foreign Office that Iraq was "more important than anything we've seen for a long time".
BP was concerned that if Washington allowed TotalFinaElf's existing contact with Saddam Hussein to stand after the invasion it would make the French conglomerate the world's leading oil company. BP told the Government it was willing to take "big risks" to get a share of the Iraqi reserves, the second largest in the world.
Over 1,000 documents were obtained under Freedom of Information over five years by the oil campaigner Greg Muttitt. They reveal that at least five meetings were held between civil servants, ministers and BP and Shell in late 2002.
The 20-year contracts signed in the wake of the invasion were the largest in the history of the oil industry. They covered half of Iraq's reserves – 60 billion barrels of oil, bought up by companies such as BP and CNPC (China National Petroleum Company), whose joint consortium alone stands to make £403m ($658m) profit per year from the Rumaila field in southern Iraq.
Last week, Iraq raised its oil output to the highest level for almost decade, 2.7 million barrels a day – seen as especially important at the moment given the regional volatility and loss of Libyan output. Many opponents of the war suspected that one of Washington's main ambitions in invading Iraq was to secure a cheap and plentiful source of oil.
Mr Muttitt, whose book Fuel on Fire is published next week, said: "Before the war, the Government went to great lengths to insist it had no interest in Iraq's oil. These documents provide the evidence that give the lie to those claims.
"We see that oil was in fact one of the Government's most important strategic considerations, and it secretly colluded with oil companies to give them access to that huge prize."
Lady Symons, 59, later took up an advisory post with a UK merchant bank that cashed in on post-war Iraq reconstruction contracts. Last month she severed links as an unpaid adviser to Libya's National Economic Development Board after Colonel Gaddafi started firing on protesters. Last night, BP and Shell declined to comment.
Not about oil? what they said before the invasion
* Foreign Office memorandum, 13 November 2002, following meeting with BP: "Iraq is the big oil prospect. BP are desperate to get in there and anxious that political deals should not deny them the opportunity to compete. The long-term potential is enormous..."
* Tony Blair, 6 February 2003: "Let me just deal with the oil thing because... the oil conspiracy theory is honestly one of the most absurd when you analyse it. The fact is that, if the oil that Iraq has were our concern, I mean we could probably cut a deal with Saddam tomorrow in relation to the oil. It's not the oil that is the issue, it is the weapons..."
* BP, 12 March 2003: "We have no strategic interest in Iraq. If whoever comes to power wants Western involvement post the war, if there is a war, all we have ever said is that it should be on a level playing field. We are certainly not pushing for involvement."
* Lord Browne, the then-BP chief executive, 12 March 2003: "It is not in my or BP's opinion, a war about oil. Iraq is an important producer, but it must decide what to do with its patrimony and oil."
* Shell, 12 March 2003, said reports that it had discussed oil opportunities with Downing Street were 'highly inaccurate', adding: "We have neither sought nor attended meetings with officials in the UK Government on the subject of Iraq. The subject has only come up during conversations during normal meetings we attend from time to time with officials... We have never asked for 'contracts'."

Image Line Software Announces FL Studio 10 Audio Production Suite

Image Line Software, a developer of audio production software based in Sint-Martens-Latem, Belgium, recently introduced FL Studio Version 10 for the Windows OS: Express Edition ($49 download only), Fruity Edition ($99 download/$139 boxed), Producer Edition ($199 download/$269 boxed), and Signature Edition ($299 download/$399 boxed). The company also extended Lifetime Free Updates (LFU) to all boxed versions purchased from traditional music stores. Previously, LFUs were granted only to download purchases. LFUs are available as a download after online product registration.
screenshot of FL Studio 10
Previously known as FruityLoops, FL Studio has been developed over more than 12 years development. FL Studio V. 10 includes 30 software instruments and more than 40 effects designed to cover just about any musical style. Users can record up to 99 audio tracks at once through a flexible Mixer. The Playlist workspace can contain an unlimited number of audio tracks and allows the user to arrange discrete audio events in any order or position.
FL Studio offers audio editing and manipulation including pitch correction, pitch shifting, harmonization, time stretching, beat-detection and slicing, audio warping and standard audio manipulation, such as cut/paste. 

Working With Great People Starts Before You Hire Them

Over the past 25 years, I've interviewed (and hired) scores of ad folk. I don't think I'm naturally good at this, and I'm not sure anyone is. But active listening helps.
Perhaps planners such as myself have an advantage from their early qualitative-research training. But the biggest lesson from meeting with so many potential candidates over the years is the extent to which successful interviewing is a two-way process. The best hires are often people you feel you're working with already, just halfway into an interview, or less.
Here are five things I look for in an interview:
1. SHUTTLING FROM LEFT-BRAIN LOGIC TO RIGHT-BRAIN CREATIVITY AND BACK
People who can do this seamlessly can work well with great account people, great media people and great creative people. Of course sometimes we need to focus on one side of our brains -- and stay there for an extended period of time -- to brainstorm without judgment, for example, or to make a presentation's story arc so rigorously clear that a disparate roomful of people will track with it. But if you can incite a left-brained thinker to build new ideas out of his own logic -- or persuade a right-brained ideator to frame her ideas to inspire the most skeptical clients -- then you've got a clearer sense of how you can work with either.
2. CONSTRUCTIVE DISAGREEMENT
People are more comfortable agreeing than disagreeing; shared beliefs, passions and cultural context can help your team work together. However, we all know that the best people don't necessarily agree enthusiastically about everything all of the time. The best thinking is more often stimulated by the spark of disagreement. That's how I justify an interview obsession of mine: finding something strategic to disagree about. Will he just cave -- and agree with me? Or will he argue for his thinking? Will she be persuasive -- or lackluster? Will disagreement be constructive -- building on each other's ideas and getting to a more interesting place. Or will it be unproductive -- verging on the awkward or even the obnoxious?
3. CREATING A NEW PERSPECTIVE TOGETHER
Learning doesn't have to be the result of a disagreement of course. Do you find it easy to build on his ideas, and vice-versa? It should feel like you've already started working together. And if it doesn't feel that way immediately, try sharing a problem you're trying to solve and determine whether he approaches it differently than you. If you spend an hour with someone without learning anything, without creating anything interesting together, without looking forward to the next time you meet him -- do you want him on your team?
4. ADVOCACY OVER COMPLIANCE, EVEN WHEN CIRCUMSTANCES ARE CHALLENGING
Everyone in our business has been in a situation where circumstances dictated a less-than-optimal outcome. But how does your prospective hire describe that situation? Will he bring your company a spirit of passionate advocacy or of cynical compliance?
5. FRIENDSHIP
When I started in the business, a key hiring criterion was "Is this someone you want to have a beer with?" Now I work at a firm that believes "the brand with the most friends wins." Enduring, mutually-valued friendships are central to everything we do. So it's important to hire, and to work with, people whose company you'll enjoy. And especially people you'll enjoy having a drink with. After all, how can you make friends for brands if you're not good at making friends for yourself?

Hennessy Hands Creative Account to Droga5

The independent shop was not believed to be on the original list of contenders -- a lineup that people familiar with the pitch said included Interpublic Group of Cos.' McCann Erickson; MDC Partners' Kirshenbaum Bond Senecal & Partners; and an agency team compiled by Havas. But in the end Droga5 walked away with the account, which tallied $9 million in domestic measured media spending last year, according to estimates by Kantar Media.
Incumbent agency WPP's Berlin Cameron was invited to pitch but declined to participate.
Hennessy, owned by luxury conglomerate LVMH Moet Hennessy, did not comment on the process, other than to confirm Droga5 as the winner. Agencies either declined to comment or could not be reached.
Hennessy is the No. 1 cognac brand worldwide, with sales of 50 million bottles a year. U.S. sales edged up 2.4% in 2010 to $57.4 million, according to SymphonyIRI.
The brand, founded in 1765 by an Irish aristocrat, has in recent times been bolstered by popularity in the hip-hop community, but seems poised to try to broaden that base to all urban consumers.

Heineken Switching U.S. Agencies as It Pursues Global Effort

The competition, to be concluded by mid-May, comes as the importer seeks to align its U.S. advertising with the efforts of its Netherlands-based global parent. The move will mark the fifth creative agency for Heineken lager since 2006, as the brand has struggled to emerge from a long-running sales slump. It's also the first big change under new Chief Marketing Officer Lesya Lysyj, a former Kraft Foods marketer who took the reigns at White Plains, N.Y.-based Heineken USA in February.
"We've got this great global strategy that need to find the best partner to help us translate that to the U.S. market," Ms. Lysyj told Ad Age. "What we're looking to do is consolidate the business under one of the two agencies that work on the Heineken brand globally," she said, adding that "we think that approach makes the most sense given where we are going as an overall worldwide company."
The pitch will be handled out of the New York offices of both agencies. The importer is already tapping the global approach in the U.S. for Heineken, running TV commercials by Wieden & Kennedy, Amsterdam, called "Open Your World" that position the Heineken drinker as a worldly, confident and open-minded consumer. The spots are running in some 50 countries. The brewer has worked with the Paris office of Publicis on tactical ads and print work, said Alexis Nasard, its global chief commercial officer. "It's an agency that actually can operate with a lot of creative agility," he said, noting that they have deftly navigated around rules in some countries such as Russia that prohibit showing people drinking beer in ads.
Heineken lager had $58 million in domestic measured media spending last year. All Heineken USA brands had $124 million in domestic measured media spending in 2010, according to Kantar Media.
Euro RSCG, which won the Heineken brands in 2009, will remain the agency of record for Dos Equis, which has enjoyed big growth thanks to the popular "Most Interesting Man in the World" campaign. But the Heineken brand has struggled in the U.S., with shipments dropping 4.9% in 2010 and market share declining from 2.3% in 2008 to 2% in 2010, according to Beer Marketer's Insights. If Wieden & Kennedy wins, it'll be getting a second crack at the brand, after running a campaign as recently as 2008.
Wieden is a "very progressive, creatively driven organization ... and I think as a client you have to embrace that and I'm not sure we were as ready for that a couple of years ago as we are now," said Ms. Lysyj, noting that she wasn't at the importer when those decisions were made. Said Mr. Nasard: "Changing agencies this frequently is not great, let's admit that, however when we do it behind the principle of global consistency with an exiting basis of coloration and a well-defined brand strategy and campaign, you'd hope the chances for endurance would be higher."
The new agency's first task will be Heineken Light, which for now is only sold in the U.S. and whose sales at grocery have dropped 14% in the year ending March. 20, according to SymphonyIRI, which does not include liquor stores and Walmart. The importer is looking to replace the "See the Light" campaign with a new effort this summer.

Hispanic Beverage Brand Jarritos Turns Focus to U.S. General Market With GSD&M Assignment

A leading Hispanic brand is now turning its sights to the U.S. general market.
After a swift review, Novamex, a maker of Mexican soft drinks, has awarded Omnicom Group's GSD&M national creative and media duties for its Jarritos brand of beverages. David Flynn, marketing director at El Paso, Texas-based Novamex, told Ad Age: "Prior to this, all of our efforts were focused on the U.S. Hispanic market, which we've been marketing to since the 1980s. But as part of the evolution of the brand -- as all brands are looking to grow -- we want to sell product in the general market."
According to Mr. Flynn, awareness in the Hispanic market is now more than 90%, and there is "pretty strong awareness" in markets with large Hispanic populations, such as Los Angeles. But the company is attempting to make Jarritos a more mainstream beverage that appeals to a diverse consumer base.
"The brand has been growing tremendously over the past 20 years and we think that it's going to find very good acceptance in the general market," Mr. Flynn said. "We did an extensive amount of general-market consumer research to measure [taste] and we found a very positive reaction to the flavors, the glass bottle and the colors. All have natural sugar and some are naturally flavored. When [consumers] try it, or they see it at a food truck, they become converts."
To help propel the brand on a broader stage, Novamex conducted a quick review process of small to midsize agencies on both coasts. Mr. Flynn declined to identify the contenders, but said the shops were in Los Angeles, New York, Kansas City, Dallas, San Francisco, and Austin -- where GSD&M is based. According to him, GSD&M was the largest of the group.
"We knew that the really big mega agencies were going to be way to big for us and we also looked at GSD&M because we knew they were a maverick, different kind of agency that would get excited about the brand," said Mr. Flynn. "We saw seven ad agencies in face to face three-hour presentations over the course of a week. It was rather grueling. From the time that we started looking and doing research on agencies to the time we got a campaign idea delivered to us by GSD&M, it was no more than five weeks."
The budget for advertising is relatively small -- between $5 million and $10 million, according to people familiar with the matter -- and so new work for Jarritos is expected to draw heavily on social and digital media, with events and other activations in local markets slated to appear beginning in July.

Google Video will shut down April 29, two years after it acquired YouTube

Google tried manhandling the online video industry with the hopes of competing with YouTube when it created Google Video in January 2005; the product quickly became a minor contender when it couldn't compete with the global giant. However, on April 29, Google Video will shut down for good and all existing videos on the platform will be inaccessible. Emails were sent out to Google Video subscribers last week to remind them that videos no longer be viewable.
A new download button appeared on the website and Google is encouraging Video users to upload videos to YouTube instead, which it acquired in 2006. YouTube has since made for a sizable chunk in Google’s revenue stream, attracting more than 2 billion video views per day. In 2009, Google Video stopped accepting new video uploads, adding to the dying fan base and service.
See top stories in the WDM Content Network:
• Top Ten Biggest Brands
• Why your Personal Information is a Hot Commodity on the Internet 
• Click here to read the latest edition of Business Review USA 
According to PC World, Michael Cohen, Google Video’s product manager, wrote on the blog that the search engine was stopping uploads from users in order to focus on video search – what Google is best known for.
In the email sent out to Google Video users, the company writes:
“We’ve always maintained that the strength of Google Video is its ability to let people search videos from across the web, regardless of where those videos are hosted. And this move will enable us to focus on developing these technologies further to the benefit of searchers worldwide.”
Google Video users have until May 13 to download their videos before they will be removed permanently. Considering Google owns YouTube, you think they would have made for an easy transfer from one video platform to the other. That way, lost Google Video users could stick with a Google brand, adding to the company’s loyal customer base.

Apple Ends MobileMe & iWork Rebate Programs

Screen shot 2011 04 19 at 09 42 10
In an internal memo to its employees, Apple has announced the end of its iWork and MobileMe rebate programs with effect from close of business on April 18th. The rebate programs allowed customers to save $30 on MobileMe when purchasing a new Mac or iPad, and $30 on iWork when purchasing a new Mac.
The termination of these programs follows reports that Apple is set to revamp its MobileMe service over the coming months. A new MobileMe service, said to feature a digital “music locker” for streaming content from the cloud to Apple devices – as well as the “Media Stream” and “Find my Friends” features – is rumored to launch either later this month or at WWDC in June.
Though it’s not clear why iWork was also cut from the rebate program, it’s believed this is simply due to the release of iWork 2011 later this year. I think the the Mac App Store could also play a part in this: if Apple has decided to offer future iWork releases exclusively through the App Store as separate purchases, there may be a new way for customers to claim rebates – such as promo codes – or no rebates at all.