Sunday, March 13, 2011

SEM Analyst - Sugar Publishing, Inc.

Sugar Publishing, Inc.
Location: San Francisco, CA

ShopStyle is looking for a SEM Analyst in San Francisco to join our team. As a search engine devoted to fashion, ShopStyle brings together the most fashionable stores and the best brands allowing users to cross-shop hundreds of thousands of apparel, home decorating and kids products — all in one place. If you're a passionate, results driven individual, we want you!
  • Assist in developing and implementing our SEM program
  • Find, build and test new keyword campaigns on a continuous basis
  • Optimize existing campaigns based on ROI feedback from our tracking tools
  • Generate new ad copy and new marketing strategies for testing and potential implementation based on competitor activity
  • Stay informed of industry trends and best practices
  • Minimum 1-2 years of search engine marketing experience with a proven track record of building out large, well-structured campaigns
  • Experience in implementing and managing a large-scale PPC program with top three search engines (Google, Yahoo, MSN)
  • Familiarity with AdWords Editor
  • Hands-on experience in bid management tools and web analytics software
  • Strong analytical skills and attention to detail
  • Strong communication skills, both oral and written
  • Strong work ethic and a team player, with the ability to work well independently
  • Google AdWords Certification a plus
  • Agency experience and training a plus
  • Excel skills a plus.  Experience with pivot tables, VLookups and other formulas
  • Bachelor's or B.S degree
To Apply: Send cover letter and resume to:

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