In an internal memo to its employees, Apple has announced the end of its iWork and MobileMe rebate programs with effect from close of business on April 18th. The rebate programs allowed customers to save $30 on MobileMe when purchasing a new Mac or iPad, and $30 on iWork when purchasing a new Mac.
The termination of these programs follows reports that Apple is set to revamp its MobileMe service over the coming months. A new MobileMe service, said to feature a digital “music locker” for streaming content from the cloud to Apple devices – as well as the “Media Stream” and “Find my Friends” features – is rumored to launch either later this month or at WWDC in June.
Though it’s not clear why iWork was also cut from the rebate program, it’s believed this is simply due to the release of iWork 2011 later this year. I think the the Mac App Store could also play a part in this: if Apple has decided to offer future iWork releases exclusively through the App Store as separate purchases, there may be a new way for customers to claim rebates – such as promo codes – or no rebates at all.