Wednesday, March 13, 2013

Vevo Starts 24-Hour Ad-Supported Music Television Network

Bloomberg news posted an article and video yesterday with the announcement that Vevo is starting a 24 hour all music TV network. The network will be available online initially then expand to subscription based pay TV.
"The broadcast-style network became available today for U.S. and Canadian viewers through the New York-based company’s website, mobile applications and video-game consoles, Chief Executive Officer Rio Caraeff said in an interview.
The goal is to increase advertising sales and create a potential new source of revenue from pay-TV subscriber fees. Vevo TV will schedule blocks of high-definition music videos, original programs and concerts, and eventually hire on-air hosts, Caraeff said."
The network is live now on Vevo's website. Do you like it? Do you think it is a viable option for creators and consumers? I would like to hear everyone's thoughts on this.

Here's the video with Vevo's CEO Rio Caraeff: